Guideline provides an exclusive, in-depth written review and examination of significant business, market and consumer trends on a timely and relevant theme, as identified by our research professionals.

• Our expert observation on the business opportunities and challenges associated with the trend.
• Topics culled from Guideline's proprietary database of 40,000+ questions from business executives.
• Original and exclusive research via omnibus survey and interviews with industry and subject matter experts.
• Supporting statistics and a citation of sources.

• Forecast 2008: Trends in the Pharmaceutical and Healthcare Industry
• Reaching the Single Female Investor
• Managing Your Pharma Intellectual Property
• Multicultural Marketing of Health and Wellness to Women
• Harnessing the Power of New Media Platforms for More Effective MarketingMarketing Pharmaceuticals in the Age of Risk
• Marketing to Retirees: How Consumers are Re-Defining Their Investment in the Future