In today’s legal climate, attorneys and market researchers know that surveys frequently play a pivotal role in successfully resolving trademark, advertising and related legal disputes.

Guideline, a world-class specialist in survey research, has conducted more than 300 research studies intended to withstand even the most rigorous adversarial and judicial scrutiny. Guideline researchers have been repeatedly accepted as expert witnesses, and their surveys have been relied upon by numerous federal and state courts, the United States Patent & Trademark Office, the Federal Trade Commission and the National Advertising Division of the Better Business Bureau.

In designing and conducting surveys, Guideline follows the standards generally employed in the field of survey research, as well as the criteria set forth by the federal courts governing the admissibility of scientific evidence. Using many years of experience, Guideline has developed a number of sophisticated research methodologies, response-coding procedures and analysis techniques that enable us to produce legally and statistically sound results for use in a great variety of legal disputes.

Guideline’s Legal and Expert Survey Research capabilities include:

• Trademark & Trade Dress Law:
• Secondary Meaning
• Confusion and Infringement
• Genericism/Distinctiveness
• Dilution
• Trademark Disparagement
• Advertising Perception and Comprehension
• Claims Substantiation
• Other Disputes Involving Consumer Perception and Behavior
• Critiques of Third Party Surveys
• Design Patents

For more information contact Hal Poret or Bob Reitter at:
hporet@guideline.com, 212-329-1018
rreitter@guideline.com, 212-329-1030