|
Custom Market Research
In-depth custom research and strategic consulting through advanced interviewing and analytical techniques.
Guideline turns data into insightful information to help you make wise business decisions and implement successful marketing plans. Our methodologies and analytics produce outcomes that will drive decision-making. Hands-on leadership by senior level staff at every stage of the research process ensures that powerful statistical findings are translated into easy-to-understand text and graphics, providing real insight and value for assured decision-making.
Guideline offers a complete “toolbox” of quantitative and qualitative market research approaches and designs a solution that best addresses your business problem. Our use of the most advanced techniques, along with our state-of-the-art hardware and software systems guarantees a comprehensive, “cutting edge” solution.
Guideline subscribes to the CASRO Code of Standards and Ethics for Survey Research.
Guideline’s Custom Market Research Capabilities:
- Focus Groups/Virtual Focus Groups
- In-Depth Interviewing
- Intercept Interviewing
- Mystery Shopping
- Online Research
- Telephone Surveys
- Mail Surveys
- Usability Testing
- FDA-Related Research/Label Comprehension
We offer customized market research studies that are conducted among consumers, business executives, patients and healthcare professionals in the following areas:
Strategic Research
- Attitude & Usage Studies
- Benefits Studies
- Claims Substantiation
- Equity Extension & Business Idea Evaluations
- Gap Analysis
- Image Studies
- Key Driver Analysis
- Legal Research
|
- Market Segmentation
- Marketing Sizing & Structure
- Positioning Studies
- Price Elasticity Studies
- Private Equity Due Diligence
- Product & Service Segmentation
- Program Evaluation
- Time Series Analysis
|
New Product Development & Brand Repositioning
- Awareness & Trial Tracking
- Product Testing (Blind & Branded)
- Concept & Brand Positioning Evaluation
- Concept/Product Testing
- Concept Screening
- Distribution Channel Effectiveness
- Image & Awareness Among Employees, Consumers, & Distribution Channels
- Label Comprehension/Readability Studies
|
- Market Needs, Consumer Attitudes Assessment
- Name Testing
- Package Testing
- Pricing Analysis and Testing
- Product & Line Optimization
- Recognition Studies
- Risk Minimization Studies
|
Advertising Research
- Brand Equity/Testing
- Celebrity Screening
- Communication/Persuasion Testing
- Continuous & Point-in-Time Tracking
- Print Ad Testing
|
- Reader/Listener/Viewer Studies
- TV Ad Pre-Testing - Concept & Storyboard Methodologies
- TV Ad Post Production Testing - Online, In-Home, or In-Person Intercepts
|
Legal SurveyResearch and Expert Witness Services
- Trademark & Trade Dress Law:
- Secondary Meaning
- Confusion and Infringement
- Genericism/Distinctiveness
- Dilution
- Trademark Disparagement
- Advertising Perception and Comprehension
- Claims Substantiation
- Other Disputes Involving Consumer Perception and Behavior
- Critiques of Third Party Surveys
Direct Mail
- Modeling
- Optimization Studies
- Segmentation Studies
Satisfaction and Retention/Loyalty
- Business-to-Business and General Consumers and Patients
- Employee Satisfaction
- Internal and External Customers
- Voice of the Customer
| 
In-depth custom research and strategic consulting through advanced interviewing and analytical techniques.
