Guideline’s Mystery Shopper programs are designed to provide a real-life understanding of the level of service that is provided to customers. We can gauge the store representatives’ understanding of specific programs and their delivery of information to customers. Our programs are conducted in a number of different venues, such as retail stores and banks.

These programs are used to give our clients insights into:

• The effect of the representative on brand image, and ultimately, sales
• Actual service performance versus corporate standards
• Compliance to manufacturer programs
• Representative training program effectiveness

By using a mystery shopper technique in conjunction with a customer satisfaction program, where interviews are conducted with the actual customer, we have developed a powerful tool to help the client understand the entire dynamics of point-of-sale and the effects it has on customers’ image of the brand.