Innovation and IdeationGuideline provides an innovation compass that enables you to develop an action plan to improve product development performance.

We combine a thorough search of public data with access to industry and academic experts to help you identify proven innovation methods, as well as help you learn from companies that make innovation an organizational staple. Plus, we can help you determine which single research method or combination of methods will be most effective in helping you reach your goals.

White Space Ideation

• Find entirely unmet needs—new categories or products
• Focus on patents and technical literature, with expert interpretation
• Useful across industries and situations

Lead User Innovation

• Find needed features, capabilities to bypass competition
• Employ panels of representative users and though leaders
• Most valuable for products used in technical processes and applications

External Concept Review

• Focus on domain experts in industries and technical areas
• Most valuable in resource-intensive product development situations
• Refine concepts and prioritize for resource allocation