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401(k) for my business

I’m a business owner or business administrator looking to explore 401(k) plan options or transfer an existing 401(k).

401(k) for my client

I’m an accountant, financial advisor, or benefits consultant looking for a 401(k) plan for my client(s).

Enroll in my 401(k)

I want to enroll in my employer’s Guideline plan.

What are you interested in?

401(k) for my business

I’m a business owner or business administrator looking to explore 401(k) plan options or transfer an existing 401(k).

401(k) for my client

I’m an accountant, financial advisor, or benefits consultant looking for a 401(k) plan for my client(s).

Enroll in my 401(k)

I want to enroll in my employer’s Guideline plan.

This website contains content from Gusto, Inc. (“Gusto”) and its subsidiaries, each a separate entity with different regulatory marketing requirements and standards. References to “our” or “we” on this website refer solely to Gusto Retirement Services, LLC (“Gusto Retirement” or “Gusto 401(k)” unless otherwise specifically stated.

The information in this website is for informational purposes only and is not intended to be an offer, recommendation, investment advice, legal or tax advice, or a solicitation to buy or sell any security. By using this website, you agree to Gusto, Inc.’s Privacy Policy and Terms and Conditions of Use. Neither Gusto, Inc. nor its affiliates, are responsible for information provided by third parties. Information included herein from third parties is believed to be reliable however Gusto, Inc. does not guarantee the accuracy and completeness of that information.

Gusto Retirement Holdings, LLC is a holding company wholly-owned by Gusto, Inc. (“Gusto”), that through its subsidiaries, it provides an integrated platform to companies who seek to work with 1) Gusto Retirement Services, LLC (“Gusto Retirement”) and/or 2) Gusto Investment Services, LLC, an SEC Registered Investment Adviser (“Gusto Investment Services”), both of which are wholly owned by Gusto Retirement Holdings, LLC.

None of Gusto, Gusto Retirement Holdings, LLC, or Gusto Retirement is involved in securities activities and is not registered with the SEC or FINRA. Neither Gusto, nor any of its affiliates, is a bank.

Investment advisory services for Gusto’s 401(k) products (when 3(38) fiduciary services are selected) and SEP IRA/IRA products are offered by Gusto Investment Services, LLC (“Gusto Investment Services”), an SEC-registered investment adviser. For more information regarding fees and services, see Gusto Investment Services’ ADV 2A Brochure and Form CRS. References throughout this website to investment advisory services including but not limited to: investments offered, portfolios, managed portfolios, investment philosophy, assets under management (AUM), annual account fees expressed as a percentage of AUM, suitability questionnaire, 3(38) investment advisory management fiduciary services, robo-advisory services, and investment advice, unless otherwise specifically stated, are services provided by Gusto Investment Services. Investing involves risk and may lose money, including loss of principal. Investing is not guaranteed and past performance is not a guarantee of future performance. The investment options offered by Gusto Investment Services are not FDIC insured.

Administrative and recordkeeping services for Gusto’s 401(k) products, and SEP IRA/IRA products, are offered by Gusto Retirement Services, LLC (“Gusto Retirement”). 3(16) plan administration services are also offered by Gusto Retirement and only made available to clients who use the integration services available through Gusto’s payroll services. For more information on Gusto Retirement’s pricing, see here. Gusto Retirement uses a third-party to provide custodial services. Custodial fees are paid by Gusto Retirement.

Any graphs, charts, and other visual aids (collectively referred to as “image(s)”) are provided for information purposes only. None of these images can of themselves be used to make investment decisions. No representation is made that these will assist any person in making investment decisions and no image can capture all factors and variables required in making such decisions. Investing involves risk, including loss of principal.

© 2026 Gusto, Inc. All rights reserved


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