Open a 401(k) today and we’ll waive your employer fees for the first 3 months.
Open a 401(k) today and we’ll waive your employer fees for the first 3 months.
Retirement
for all
Invest in your people, your business and yourself with effortless and affordable retirement plans.
See our Privacy Policy to learn how we use and protect your information.
Only 10% of small businesses in the US offer a retirement plan. We’re changing that.
Our platform takes complexity and doubt out of retirement planning and replaces it with knowledge and clarity. Now people can invest in their financial future with confidence.
Start your road to retirement here
Get what works for you—whether that’s a plan for your business and employees or an account for yourself.
For business owners
For individual savers
Flexible retirement accounts for first-time savers and experienced investors alike.
Did your employer open a 401(k) or SEP IRA? Let’s set up your account
Did your employer open a 401(k) or SEP IRA? Let’s set up your account
Save on fees
We’ve always been bullish on minimizing costs to help people keep more of their money where it matters—in their retirement account.
No transaction fees
We don’t charge fees for one-off transactions like rollovers, loans, distributions or plan wind-downs.
Low-cost investments
The total fees for our managed portfolios are about 10x less than the industry average. Learn more
Fair pricing
On Guideline 401(k) plans, employers cover plan administration fees. Employees are only charged an 0.08% annual account fee.
See our Form ADV 2A Brochure for additional information regarding Guideline’s fees
Powerful tech at your fingertips
We use technology to your advantage—making things easier, faster and more secure on your journey to retirement.
- See all payrolls
We’ve teamed up with top payroll providers to make setting up and managing a 401(k) seamless.
Manage your plan or account at any time—whether it’s your company plan design, your client’s roster, or your personal contributions and investments.
- See how it works
Our investment portfolios are professionally designed and rebalance automatically.
Payroll integrations
We’ve teamed up with top payroll providers to make setting up and managing a 401(k) seamless.
Intuitive dashboards
Manage your plan or account at any time—whether it’s your company plan design, your client’s roster, or your personal contributions and investments.
Intelligent investing
Our investment portfolios are professionally designed and rebalance automatically.
Live customer support
Customer support specialists when you need them
Everything you need on the road to retirement can be done online—from setup to rollovers to distributions. But if you have any questions along the way, our team of account specialists are here for you.
Guideline at a glance
30,000+
businesses
$6B+
invested for retirement
Top 10
PLANSPONSOR Top 10 Recordkeepers for plans added in 2020 - 2021
Everyone has a future.
Now everyone can invest in one.
