A 401(k) tailor-made for retail

Offer a low-cost, high-quality retirement plan that can help attract and build great teams.

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Prefer to chat? Give us a call at (888) 228-3491

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Women wearing a yellow outfit holding a clipboard.
50K+

businesses1

1M+

savers2

$15B+

invested for retirement3

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Innovation by Design Award 20244

Carol P.RedKnot Resource Group
With Guideline, it feels like we've put 401(k) administration on auto-pilot.Client of Guideline. Views may not be representative of other clients.

See why 2,000+ retailers trust Guideline

  • Fingers snapping simple icon.

    Affordable pricing

    Low and predictable monthly costs — monthly plans start at $39, plus $4 per active participant.5

  • Low cost for employees

    Help your team save more with low-cost investments and no transaction fees.

  • Flying rocket. Simple icon.

    All-in-one 401(k)

    We handle recordkeeping, government filings, compliance testing, and more.6

  • Desktop with mouse simple icon

    Guided setup

    In as little as 20 minutes, you can set up a popular workplace benefit that can help reduce turnover.

Empower your on-the-go team

With an intuitive dashboard and an award-winning mobile app4, it’s easy for your team to set up their account, track their progress, and access resources — anytime, anywhere.

  • Easy account setup, via web or mobile app

  • Recommended investment portfolio

  • Retirement education and live support

  • Spanish-language resources

Mockup of iPhone 15 with Guideline iOS mobile app.
Mockup of iPhone 15 with Guideline iOS mobile app.

Automate 401(k) busywork

With full payroll integration, there’s no need to maintain deductions or manually re-enter data — saving you time and hassle.

  • and more
  • and more

Invest in your team and store with a Guideline 401(k)

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