A 401(k) tailor-made for retail
Offer a low-cost, high-quality retirement plan that can help attract and build great teams.
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50K+
businesses trust us
1M+
have saved with us
$13B+
invested for retirement
Fintech 50
With Guideline, it feels like we've put 401(k) administration on auto-pilot.Client of Guideline. Views may not be representative of other clients.
See why 2,000+ retailers trust Guideline
Affordable pricing
Low and predictable monthly costs — monthly plans start at $39, plus $4 per active participant.
Low cost for employees
Help your team save more with low-cost investments and no transaction fees.
All-in-one 401(k)
We handle recordkeeping, government filings, compliance testing, and more.
Guided setup
In as little as 20 minutes, you can set up a popular workplace benefit that can help reduce turnover.
Empower your on-the-go team
With an intuitive dashboard and mobile app, it’s easy for your team to set up their account, track their progress, and access resources — anytime, anywhere.
Easy account setup, via web or mobile app
Recommended investment portfolio
Retirement education and live support
Spanish-language resources
Automate 401(k) busywork
With full payroll integration, there’s no need to maintain deductions or manually re-enter data — saving you time and hassle.
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Invest in your team and store with a Guideline 401(k)
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