A 401(k) tailor-made for retail

Offer a low-cost, high-quality retirement plan that can help attract and build great teams.

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Women wearing a yellow outfit holding a clipboard.

50K+

businesses trust us

1M+

savers

$14B+

invested for retirement

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Fintech 50

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Carol P.RedKnot Resource Group
With Guideline, it feels like we've put 401(k) administration on auto-pilot.Client of Guideline. Views may not be representative of other clients.

See why 2,000+ retailers trust Guideline

  • Fingers snapping simple icon.

    Affordable pricing

    Low and predictable monthly costs — monthly plans start at $39, plus $4 per active participant.

  • Low cost for employees

    Help your team save more with low-cost investments and no transaction fees.

  • Flying rocket. Simple icon.

    All-in-one 401(k)

    We handle recordkeeping, government filings, compliance testing, and more.

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    Guided setup

    In as little as 20 minutes, you can set up a popular workplace benefit that can help reduce turnover.

Empower your on-the-go team

With an intuitive dashboard and mobile app, it’s easy for your team to set up their account, track their progress, and access resources — anytime, anywhere.

  • Easy account setup, via web or mobile app

  • Recommended investment portfolio

  • Retirement education and live support

  • Spanish-language resources

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Mockup of iPhone 15 with Guideline iOS mobile app.

Automate 401(k) busywork

With full payroll integration, there’s no need to maintain deductions or manually re-enter data — saving you time and hassle.

  • and more
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Invest in your team and store with a Guideline 401(k)

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