Guideline Pro
Help grow your retirement business
With Guideline Pro, you get tools and expertise to help guide clients to a secure retirement — join for free today.
Built for financial and benefits professionals
Accounting professionals
CPAs, bookkeepers, and outsourced CFOs can pass along exclusive discounts on easy-to-manage 401(k) plans. Learn more
Financial advisors
Our platform allows broker dealers and RIAs to provide a robust retirement plan with built-in billing. Learn more
Benefits professionals
HR consultants and benefits brokers can add an impactful 401(k) with seamless payroll and HR integrations. Learn more
Business consultants
We work with a variety of consultants. If you don’t see your role here, reach out to our team. Get started
All your clients' plans — all in one place
With the Guideline Pro dashboard you can easily set up, track, and help manage your clients’ 401(k) plans.
Complete view of all Guideline 401(k) plans
Plan management capabilities
Ability to add new clients
Dedicated relationship manager
Your go-to 401(k) resource
Your clients turn to you for professional advice. With Guideline Pro,
you can rely on your dedicated relationship manager to help with outstanding tasks and answer your questions.
Nancy McClelland
The Dancing Accountant
”Having a single point of contact to answer any questions and help guide my clients is huge. With Guideline, we don't just get a relationship manager, we get a solutions provider.”
Client of Guideline. Views may not be representative of other clients.
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Frequently asked questions
What is Guideline Pro?
Guideline Pro is a free program for financial professionals. With Guideline, you can provide your clients with a seamless 401(k), plus get the tools to design, monitor and manage your clients’ plans while incorporating your own advisory fee.
Can I design a plan on behalf of my clients?
Yes you can. With your advisor dashboard, you can see all of your clients’ plans—completed and in progress. For new plans, you can help design the plan, track progress, and streamline the approval process to get it up quickly.
Will I have a dedicated point of contact at Guideline?
Yes, you will be introduced to your dedicated Relationship Manager after you join Guideline Pro and connect to your free advisors dashboard.
What are Guideline’s key services?
Once a plan is set up, we take care of nearly everything including recordkeeping, investment management, government filings, and more. We integrate with 15+ different payroll providers and charge low monthly fees with no transaction fees.
What plan design features are available?
All Guideline plans include the fundamental services and features needed for a great benefit. In addition, clients can add profit sharing, vesting schedules, matching options, and more depending on the plan. Every Guideline plan features automatic enrollment, and we do not currently support an hours-of-service (i.e. part-time employee) eligibility restriction.
Why auto enrollment?
Auto enrollment is a required feature for all Guideline 401(k) plans. Auto enrollment can help improve IRS nondiscrimination testing results, increase employees’ retirement readiness, and much more. Learn more about auto enrollment
What are the investment options?
With Guideline, participants can create a custom portfolio from our fund menu or choose one of 6 different managed investment portfolios. Each portfolio is diversified with funds from low-cost providers giving them an average expense ratio under 0.07%.¹ When combined with a 0.15% account fee the estimated total cost of an active participant investing in one of Guideline’s managed portfolios can be under 0.22% — that’s about 7x less than the industry average.