About us

Doing retirement right means doing right by people

About us

Our story

We’ve made it our mission to help everyone arrive at a secure retirement. Yes, everyone.

Guideline was founded with this mission, but that’s not where our story begins. That happened when our CEO, Kevin Busque, noticed that young employees weren’t participating in his company’s 401(k). To find out why, he did some digging and found an industry full of complicated fees that lacked transparency.

Kevin then searched for a new provider with the right structure and features—one that would help, not hinder, participants achieve positive outcomes. That 401(k) provider didn’t exist. So Kevin, along with his co-founders, built one—an easy, affordable retirement platform that prioritized the needs of small business owners and their employees. And Guideline was born.

What we do differently, we do with purpose

  • More transparency

    More transparency

    Whether it’s plan pricing, transaction fees or payroll integrations, we pride ourselves on always being transparent with what we offer and how we do it.

  • Seamless tech integrations

    Seamless tech integrations

    We’ve spent a lot of time and resources to integrate our platform with top payroll providers to provide a seamless and secure retirement plan experience for everyone.

  • Accessibility + affordability

    Accessibility + affordability

    All of our plans feature automatic enrollment and low monthly fees—to get more people saving for retirement, and to help them save on fees along the way.

Executive team

Executive team

Guideline today

  • 300+

    employees

  • 3

    regional hubs

  • $6B+

    invested for retirement on our platform

  • $344M

    Venture capital funding to date

Regional hubs

We’ve strategically opened three hubs across the country to provide our clients with better customer support, while giving our teams more flexibility.

Regional hubs

We’ve strategically opened three hubs across the country to provide our clients with better customer support, while giving our teams more flexibility.

Invest in yourself

Invest in yourself

  • 0
  • 0
opportunities to take off

Join our fearless team of innovators, collaborators and problem solvers. We have open roles, across the company—from Engineering to Customer Operations to Sales.

Explore open roles

Investors

  • Felicis logo
  • General Atlantic logo
  • Propel logo
  • Generation IM logo

Awards

  • Fast Company

    Most innovative companies 2019

  • Forbes

    Fintech 50 2022

  • Deloitte LLP

    Technology Fast 500 2021

  • PLANSPONSOR

    Top 10 Recordkeepers for plans added in 2020 - 2021

  • World Economic Forum

    Tech Pioneer 2020