Unlock 401(k) tax credits for your clients

Your clients may be eligible for up to $16,500 in tax credits on a new 401(k) — potentially covering 100% of plan costs. This guide covers eligibility requirements, claim process, and more.

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Grow with Guideline Pro

Guideline Pro is a platform for financial and benefits professionals like accountants, advisors, and HR consultants. It’s free to join and comes with tools and support — and of course seamless 401(k) plans for your clients.

  • Dedicated relationship manager
  • Guideline Pro dashboard
  • Robust payroll integrations
  • Compliance testing
  • Low, predictable costs
  • Flexible plan design
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Nancy McClellandThe Dancing Accountant
Having a single point of contact to answer any questions and help guide my clients is huge. With Guideline, we don't just get a relationship manager, we get a solutions provider.Client of Guideline. Views may not be representative of other clients.

Built for you and your clients

  • Accounting professionals

    CPAs, bookkeepers, and outsourced CFOs can easily help their clients offer a 401(k) and earn referral rewards. Learn more

  • Financial advisors

    Our platform empowers broker dealers and RIAs with a comprehensive dashboard and built-in billing. Learn more

  • Benefits professionals

    HR consultants and brokers can enhance benefits packages with an affordable 401(k), plus earn referral rewards. Learn more

  • Business consultants

    We work with a variety of consultants. If you don’t see your role here, reach out to our team. Get started

Guideline at a glance

  • 50K+

    business clients

  • 3,000+

    Guideline Pro partners

  • $13B+

    assets under management

  • Fintech 50

Help your clients modernize their retirement plan

See our Privacy Policy to learn how we use and protect your information.

Frequently asked questions

What is Guideline Pro?

Guideline Pro is a platform for financial and benefits professionals that’s free to join. As a Guideline Pro, you can offer your clients an easy-to-administer 401(k), plus get the tools to design, monitor, and manage all of their plans in one place.

Why join Guideline Pro?

Guideline Pro provides added value to you and your clients, at no additional cost. You have access to a dedicated relationship manager and a dashboard that lets you invite, monitor, and manage all of your clients’ plans in one place. In addition to a discount on your own firm’s 401(k) plan, you may even be eligible for referral rewards and client discounts.

Can I design a plan on behalf of my clients?

Yes you can. With your Guideline Pro dashboard, you can see all of your clients’ plans—completed and in progress. For new plans, Plan fiduciaries (including trustees, administrators, and investment committee members) can help design the plan, track progress, and streamline the approval process to get it up quickly.

Will I have a dedicated point of contact at Guideline?

Yes, you will be introduced to your dedicated Relationship Manager after you join Guideline Pro and connect to your free advisors dashboard.

What are Guideline’s key services?

Once a plan is set up, we take care of nearly everything including recordkeeping, investment management, government filings, and more. We integrate with 15+ different payroll providers and charge low monthly fees with no transaction fees.

What plan design features are available?

Clients can add certain eligibility requirements, profit sharing, vesting schedules, matching options, and more depending on the plan. However, some of these features, like eligibility, vesting, and allocation requirements, can’t be based on an employee earning a certain number of hours of service.

Why auto enrollment?

Auto enrollment is a required feature for all Guideline 401(k) plans. Auto enrollment can help improve IRS nondiscrimination testing results, help increase employees’ retirement readiness, and much more. With the passing of Secure 2.0, beginning in 2025, auto-enrollment will be required on almost all new 401(k) plans established on or after December 28, 2022. Learn more about auto enrollment

What are the investment options?

With Guideline, participants can create a custom portfolio from our fund menu or choose one of 6 different managed investment portfolios. Each portfolio is diversified with funds from low-cost providers giving them an average expense ratio under 0.07%.When combined with a 0.15% account fee the estimated total cost of an active participant investing in one of Guideline’s managed portfolios can be under 0.22% — that’s about 7x less than the industry average.