Benefits professionals

Help your clients do retirement right

Modernize your retirement offerings with our 401(k) plans, tools and support.

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Woman smiling

Retirement plans your clients will love

  • Quick setup

    Quick setup

    You and your clients can set up a 401(k) plan in just 20 minutes.

  • All in one experience

    Easy admin

    We take care of government filings, compliance testing, investment management, and more.

  • Affordable plans

    Your clients will get a 401(k) with low monthly costs, low-cost investment options, and no transaction fees.

More state mandates are coming this year.

See if your clients will be impacted

Help grow your retirement business

Guideline Pro is a free program for benefits professionals and brokers. We combine technology and expertise so you can better guide your clients to a secure retirement. Learn more

  • Intuitive client dashboard

  • Plan management capabilities

  • Dedicated relationship manager

  • Retirement education

Guideline Pro dashboard

Add clients. Give rewards. Repeat.

Add clients.
Give rewards.

As a Guideline partner, you can receive savings for your firm and discounts to pass along to clients.

  • For your firm

    No employer fees for 6 months

    Open a new 401(k) for your firm or transfer your existing plan to Guideline and we’ll waive your employer fees for 6 months.

  • For your clients

    No employer fees for up to 6 months

    For each client you sign up, we’ll waive their employer fees for 4-6 months. The more clients you add, the bigger discount you can give.

We connect with top payroll providers

With payroll integration, we can seamlessly connect their payroll and 401(k). Plus, automate employee onboarding, payroll deductions, and more. See payroll integrations

  • and more
  • and more

Open an account in 20 minutes

We can walk you through the steps.

Become a Guideline Pro today
  • 1

    Set up a Guideline Pro account

    Schedule a demo with our team or set it up on your own — there are no fees to join.

  • 2

    Add your clients

    Invite clients directly from your dashboard.

  • 3

    Design their plans

    Set them up yourself or work with your relationship manager to design their 401(k) plans.

Stay on top of state mandates

Our relationship managers can help guide you through the different mandates and requirements.

Guideline at a glance

  • 45,000+

    business clients

  • 2,500+

    professional partners

  • $10B+

    assets under management

  • Fintech 50

Help your clients modernize their retirement plan

See our Privacy Policy to learn how we use and protect your information.

Frequently asked questions

How does the client rewards program work?

When a client signs up for a Guideline 401(k) that’s connected to a Guideline Pro account, they’ll receive a discount from us. By adding more clients, benefits pros can obtain higher tier status and pass along bigger discounts.

  • Under 3 clients - Preferred Tier
    Each new client pays no employer fees for 4 months
  • 3-14 clients - Premier Tier
    Each new client pays no employer fees for 5 months
  • 15+ clients - Elite Tier
    Each new client pays no employer fees for 6 months

I already have clients with a Guideline 401(k). Do they count toward my client total?

Yes, all existing clients will be included to determine your tier status.

Will my existing clients qualify for the rewards program discount?

The discount only applies to new plans added through your Guideline Pro dashboard on or after September 28, 2021.

My firm has a Guideline 401(k). Do I qualify for the 6-month offer?

Yes, as a valued Guideline partner, we’ll waive your firm’s employer fees for the next 6 months.

When will the discount apply? Will it be reflected on the monthly invoice?

The discount will start with your client’s first invoice.

Will I have a dedicated point of contact at Guideline?

Yes, you will be introduced to your dedicated Relationship Manager after you join Guideline for Benefits Pros and connect to your free dashboard.