Trusted 401(k) built for growing businesses

Elevate your benefits program — offer a people-first 401(k) that can have up to 7x lower employee fees.

growing businesses

Your plan is in good hands with Guideline

  • 50K+

    businesses

  • $13B+

    assets under management

  • Fintech 50

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Melissa W.Zipline
As a rapidly growing company, we wanted to offer our employees a strong retirement plan. We chose Guideline because we didn't want the overhead, management, or complexity of traditional options.Client of Guideline. Views may not be representative of other clients.

A modern benefit that’s a breeze to manage

  • All in one experience

    All-in-one 401(k)

    We handle recordkeeping, filings, compliance testing, and more.

  • Low cost for employees

    Help your team save more with low-cost investments and no transaction fees.

  • Payroll integrations

    We connect with top payroll providers to automate deductions and simplify plan admin.

  • Dedicated, expert support

    Reliable 401(k) specialists available for your entire team via phone and email.

Make retirement investing easy

With an intuitive dashboard and mobile app, it’s easy for your team to set up their account, adjust their portfolio, and access answers — anytime, anywhere.

  • Self-serve employee setup

  • Guided investment portfolio

  • Retirement education and live support

Help people save more with lower fees

With a Guideline 401(k), people can help keep more of their money where it matters—in their retirement account.

  • Up to 7x lower fees than the industry average

  • $ 0

    Zero transaction fees

  • As low as 0.15% account fee

Automate 401(k) busywork

With full payroll integration, there’s no need to maintain deductions or manually re-enter data—saving you time and hassle.

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  • A friendly customer support specialist assisting a customer with a smile.
  • A dedicated customer support specialist going above and beyond to assist a client.
  • A friendly customer support specialist assisting a customer with a smile.
  • A dedicated customer support specialist going above and beyond to assist a client.
  • A patient customer support specialist listening attentively to a customer's questions.
  • An experienced customer support specialist providing helpful advice.
  • An empathetic customer support specialist providing personalized support to a customer.
  • A friendly customer support specialist assisting a customer with a smile.
  • A dedicated customer support specialist going above and beyond to assist a client.
  • A patient customer support specialist listening attentively to a customer's questions.
  • An experienced customer support specialist providing helpful advice.
  • An empathetic customer support specialist providing personalized support to a customer.
  • A knowledgeable customer support specialist helping a client with a retirement plan.
  • A courteous customer support specialist providing exceptional service to a client.
  • A helpful customer support specialist assisting a client with a retirement plan enrollment.
  • A professional customer support specialist offering expert guidance on retirement savings.
  • A knowledgeable customer support specialist helping a client with a retirement plan.
  • A courteous customer support specialist providing exceptional service to a client.
  • A helpful customer support specialist assisting a client with a retirement plan enrollment.
  • A professional customer support specialist offering expert guidance on retirement savings.

Live customer support

Get support you can count on — and call

Nearly every update can be self-served online. But if you or your team has questions, our friendly 401(k) specialists are available via phone and email — our annual plan sponsor customer satisfaction score is 93%.

Help strengthen your benefits program with a Guideline 401(k)