Trusted by 60k+ businesses1

The way your 401(k) should be

Get smart automation, direct payroll sync, and award-winning support2 for teams of all sizes.

Guideline 401(k) Sponsor Dashboard
This information is for illustrative purposes only, and is not intended to be construed as investment or tax advice.
Star rating icon Business.com Top 401(k) for small businesses3
Shield with tick icon 60k+ businesses trust us1
User icon 1M+ savers4
Currency dollar with circle icon $15B+ invested for retirement5

“Simply put, Guideline 401(k) is a 10 out of 10. Guideline makes offering a 401(k) easy—and it just works.”

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Cliff J., North Valley Counseling
5-10 employees
Owner
Client of Guideline. Views may not be representative of other clients.

“Guideline's platform is really approachable. Everything is clear and straightforward.”

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Jen O., Facet Wealth
150-200 employees
HR director
Client of Guideline. Views may not be representative of other clients.

“Five straight months without having to think about 401(k)? Switching to Guideline unlocked HR nirvana.”

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Veronica S., Govig & Associates
50-100 employees
Executive administrator
Client of Guideline. Views may not be representative of other clients.

“Guideline saves us about 20 hours a month in administrative work.”

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Rich H., Pallas Care
10-25 employees
Co-founder
Client of Guideline. Views may not be representative of other clients. Results for different businesses may vary.
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401(k) and payroll, perfectly synced

No error-prone third parties here. Our custom payroll integrations help make your 401(k) effortlessly automated.

zap fast icon 40+ integrated payroll providers
target icon Over 99% data accuracy6
heart icon Pain-free payroll runs
View integrations
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  • Headshot of Lily Nguyen
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  • Headshot of Belen De La Torre
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Award-winning support team2

Support so good we
literally win awards

Our 93% customer satisfaction rating8 is no accident. Enjoy English and Spanish support via phone or email—for you and your team. Rest assured: Guideline’s got your back.

The results speak for themselves

Saved $400/month by switching to Guideline9

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Nikki K.
Cobra Systems
10-20 employees
Read Nikki’s story

Chose Guideline to meet their state retirement mandate

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Connie B.
Rader Mgmt. Corp DBA Dunkin'
5-location franchise
Read Connie’s story

Saved 20 hrs/month with a Guideline 401(k)9

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Rich H.
Pallas Care
10-25 employees
Read Rich’s story

Chose Guideline over state program for direct payroll integrations

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Cliff J.
North Valley Counseling
5-10 employees
Read Cliff’s story

Simplified the 401(k) experience for team of 140

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Barrie G.
Fox Robotics
100-150 employees
Read Barrie’s story

Saved 3 hrs/month by switching to Guideline9

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Joshua B.
BERK Labs
Solopreneur
Read Joshua’s story
Clients of Guideline. Views may not be representative of other clients
  • Starting fresh?

    Setup is fast, simple, and streamlined

    Got ~9 minutes? That’s how long it could take to start your new 401(k). We’ll guide you through the full setup from start to finish.
    Find a plan that fits
  • Switching providers?

    Get ready for way more free time

    90% of customers who’ve switched say they saved time on admin—and find Guideline easier to use.10 See the difference yourself.
    Start the switch

Priced to maximize your savings

  • Photo with text: "$0 loan fees, $0 transaction fee, $0 rollover fee, $0 distribution fee"

    No junk fees here

    A lot of providers charge bloated fees that can drain your team’s savings. Not us. Get transparent and predictable pricing—always.
  • Photo of large text "$39"

    Plans start at $39/month11

    When we say “affordable,” we mean it. For just $39/month you get a feature-rich plan ready to grow with your business.
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    Only pay for what you use

    We only charge for employees who actively save with Guideline, so you don’t spend more than you need to.

Find a plan that fits your business

See pricing options

Guideline mobile app, rated 4.8 stars out of 5 on the Apple App Store

This 401(k) is going places

Our award-winning Guideline mobile app12 lets your team set up contributions, manage their plans, and access educational resources—right from their phones.*

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Really happy businesses—of all sizes

“Guideline’s value is visible in everything I don’t have to do. No endless email threads. No untangling issues. No 401(k) stress.”

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Joshua B.
BERK Labs
Owner
Read Joshua’s story
Client of Guideline. Views may not be representative of other clients.
Your new 401(k), right this way

Frequently asked, happily answered